Hearing Aid Advertisements

Apr 13, 2010 by

Most of you reading this article have already experienced the glut of hearing aid advertisements in your area. It is understandable that you are probably confused about pricing and technology. Most hearing health care professionals attract “potential” hearing aid consumers through newspaper ads, direct mail campaigns, telephone telemarketing or “word of mouth” referrals from satisfied patients. In my opinion, hearing healthcare professionals should be promoting quality of service and education as opposed to focusing on “product.”

The confusion begins with large magazines promoting “cheap” non-prescriptive amplification devices costing as little as $9.99. Would you buy eyeglasses without a prescription from your doctor? The confusion extends into direct mail pieces advertising digital hearing aids at 50 percent off the manufacturers suggested retail price (MSRP). The MSRP means nothing except for an inflated price point! Deep discounts should make you suspicious of the hearing healthcare professional since they are promoting product and price instead of quality service and education.

For those of you on a fixed budget, you will come across a variety of hearing aid advertisements still promoting Class A technology for about $400. You should ask yourself, am I buying ancient technology? The answer is positively “yes”.

In summary, we at HearFlorida feel that your decision to seek hearing help should not be based on certain advertisement gimmicks. Instead, you should find the most qualified hearing healthcare professional that will exceed your listening expectations. Remember, if you need a “hip replacement”, “root canal” or “cataract surgery”, you will chose the most qualified experienced professional. Your hearing should be no different!